Style police: Kerr Effect

Style police: Kerr Effect

If only we could all look this stylish in 36-degree desert temperature.

Of course, it helps when you are genetically gifted, with hair and make-up teams on hand and a excellent wardrobe in the wings, but such is life for Miranda Kerr.

This picture is the first sneak peek of David Jones’s new campaign starring the fashion model, here wearing Witchery, which was shot in Palm Springs, California.

Witchery is one of nine local and worldwide brands that have

Re-signed exclusive contracts with DJs, all for five years with the exception of Veronica Maine, which has signed on for three more. Dior, Coach, French Connection and Seed have also committed to the department store for another half decade, with the chief executive of Witchery, Ian Nairn, telling Style Police his company’s decision to re-sign was a combination of the ”Miranda effect” and the chance to develop the product within DJs.

”If we get the  creation Miranda wears in the [David Jones] campaigns in stores at the right time, the result is immediate,” Nairn speaks. ”We’ve had pieces sell out.”

Witchery has just launched Witchery Man into seven DJs stores, with plans to rise that number to 13 within the next six months.

”We launched Witchery Male two years before, so being able to tap into the size of David Jones’s men’s clothing market share is really important for us,” Nairn says.