Italian wedding creations on exhibition

Italian wedding creations on exhibition

DOHA: The finest gowns that could satisfy every lady’s wish for her marriage were showcased days gone by at the ‘The Italian Marriage Dream’, the first-ever bridal style event hosted by the Italian Business Council of Qatar (IBCQ).

Held at the Maserati Store at The Pearl Qatar, the high-class occasion featured six Italian companies with expertise at the bridal style sector.

World well-known haute couture designer Lorenzo Riva showcased some of his designs in the occasion. Riva, who is celebrating 50 years in the style industry, is set to feature his collection in an high-class style show here, according to Palma Libotte, IBCQ chairwoman.

Italian Ambassador Andrea Ferrari inaugurated the occasion which was attended by style designers and celeb’s from the Italian and Qatari public.

“This occasion is a tribute to Italian stylishness, design quality and craftsmanship which are the distinguishing features of ‘Made in Italy’.

The marriage gowns and outfits showed here are all artisan made and handcrafted customized based on every lady’s desire,” said Libotte.

The companies that showcased prototypes of their gowns included Oro e Seta by Sandra Scaroni and Patrizia Russo, Atelier Armonie by Alessia Bighi, Alida Giordani, Il Giardino dei Principe and Gruppo Quattro.

As the name proposes, Oro e Seta (Gold and Silk) specializes on precious style incorporating gold and silver to the gowns.

“We emphasize on cultural fusion of East and West in all our designs. Some of our designs are inspired by Qatar such as the abayya which has gold in it,” said Scaroni.

After participating at the IWED occasion previous year, Scaroni said request for their gowns have tremendously increased with more Qatari clind’s expressing interest to own their customized designs.

“Many have expressed attention. We had meetings with a lot of Qatari clients,” she said, adding they might put up a branch in Qatar in the future.

Prices for an Oro e Seta gown start from ¤5,000 depending on the expanse of gold or silver and the workings which take months.

Established 40 years before, Atelier Armonie by Alessia Bighi, is well positioned in the style market whose products are in demand in Italy and everywhere in the world.

“We’ve sold thousands of marriage gowns for many years based on the bride’s desire using the finest silks, lace organza and precious fabrics,” said Bighi, adding they also have plans to put up a corner in a top level shop to test the Qatari marketplace.

While Alida Giordani creates delightful designs for marriage gowns and twilight robes, Il Giardino dei Principe specialises on ladies’ shoes and accessories and Gruppo Quattro for twilight wears, bags and shoes.

As the Italian Marriage Dream is dedicated to the ladies of Qatar, the occasion is moving to Sharq Village and Spa for a ladies-only occasion tonight at 6pm which will be open to VIP invitees only.